Raising brand awareness, building trust, establishing credibility, and ultimately driving revenue, that’s what the top of the funnel is all about. It can be a marketer’s “Paradise City”, but without focus, it can quickly become overwhelming. The one-two punch of social media and content marketing is a vital part of any successfully integrated marketing approach. If you are not pairing these two powerhouses together then you are simply missing opportunities to grow your business.
The tactics and strategies in this book have come together through a tremendous amount of research, trial and error, expert input, and real world applications. From startups to enterprise—what’s included here works across the board and can very quickly make an impact.
Just like your favorite double album, this book is separated into four sides, each one addressing a different aspect of Content and Social: For any business translation inquiries, contact Translation Services UK
• Content – Why marketers need to change their mentality from creating more content, to more relevant content and three practical ways to create content that delivers a face-melting return on investment.
• Social – Using social to build awareness, trust and drive high quality leads.
• All Together Now – What the future holds for content and social and what it means for marketers.
• The Credits – The essential resources you need to stay on top of trends in content and social media.
No frills, no fluff, just useful, practical tactics, strategies and lessons from one modern marketer to another, with a touch or rock n roll flare.
Fiction Book Funnels: How to Engage With Your Readers and Sell More Books!
How are YOU engaging with your readers?
Congratulations. You’ve finished your first novel! Go you. Now you’re ready to hit ‘publish’ and wait for the millions to roll in, a al 50 Shades of Grey… What’s that you hear? Crickets? Doh!
Writing your story was the easy part, publishing, launching and getting in front of your raving fans, that’s the part that’s tricky if you’re not sure how to go about it or don’t have a list.
Engaging with your readers takes a bit of finesse, a sprinkle of magic and a lot of know-how and can-do mindset shifting. Figure that stuff out, and you’re singing in the rain…
Let’s show you by telling… meet Lara. She’s an indie author like yourself, writing for the love of writing, telling her romance and mystery stories and sharing her self-published novels with friends and family in the hopes that they’ll share it with their friends and so on and so on.
Only it’s not really panning out that way for her. For some reason, none of her close friends and family seem at all interested in her books! Lara is at a loss as to why this is, and is super frustrated with thelack of support she’s getting.
How on earth is she going to make her millions with such a lack of interest in her books?!
Does this story sound familiar? It sure does to us. Not only are Lise and Liz indie authors who have self-published books themselves, but Lise really struggled with engaging with her readers in the beginning.
Crickets were definitely the norm after publishing a couple of books and she was more than a little miffed when even her own family and friends weren’t clamoring to grab a copy of her hard written stories. How rude, right!
Enter the amazing Liz to the rescue! Not only is Liz a self-published author too, but she is an amazing ‘people connector’ and she know’s a thing or two about engagement. Together, we worked on ways to increase not only engagement with Lise’s current readers, but also in drawing new readers into her ‘book funnel.’
Fiction Book Funnels is all about how to attract raving fans to your books, entice them to grab your book, “bribe” them with an incentive and then ‘get’ them with you’re amazing personality, wordsmithing wizadary and all-round indie author awesomeness. Now try saying that last line three times really fast!
Here’s What’s Inside:
* How to setup a permafree book, including the right strategy for your book business
* How to use Facebook advertising to drive hungry readers to your books
* How to properly engage with your readers with awesome autoresponders, with examples and swipe files!
* Tips on how to set up your author platform and what options are available if you don’t want a website
* Plus much more!